Ovin Wickramasinghe2021 — The New NormalAs we are stepping into a New Year, I assume that the majority is prepared for this year since 2020 was the hardest/toughest year in our…·5 min read·Jan 2, 2021----
Ovin WickramasingheImplications of CRMCRM aims to bring together diverse pieces of information about customers, sales, marketing effectiveness and responsiveness and market…·3 min read·Nov 23, 2020----
Ovin Wickramasinghe3 Successful Virtual Business Models to Sustain in the Digitized WorldA Business model defines as the rationale of how an organization create, delivers and captures value (Alexander Osterwalder, 2010). When…·3 min read·Oct 27, 2020----
Ovin Wickramasinghe3 Major Changes Occurred in Customer Experience due to the Digital Transformation of Business.Digital Transformation defines as the changes that digital technology causes or influences in all aspects of human life. For the longest…·3 min read·Oct 13, 2020----
Ovin Wickramasinghe3 Important things you always forget to analyze in Digital MarketingWith the rise of Digital Marketing and online presence, a lot of metrics and measurements were born in order to analyze the effectiveness…2 min read·Oct 1, 2020----